Social Media Strategy vs. Social Media Guesswork: Why Your Business Needs a Plan

Let’s be real — posting on the fly and hoping for likes is not a strategy.

If your current social media “plan” involves staring at a blank caption box while whispering “what should I post today?”... don’t worry, you’re not alone. But also? There’s a better way. At Studio 86 Digital, we’ve seen what happens when brands stop guessing and start showing up with purpose. The result? Better engagement, more aligned followers, and content that actually moves the needle.

So what’s the difference between strategy and guesswork?

1. Guesswork looks like:

• Posting only when inspiration hits (or when you remember you haven’t posted in days 🙃)
• Using trends without tying them to your brand voice
• Writing captions that sound “meh” instead of magnetic
• Wondering why no one’s clicking, sharing, or commenting

    2. Strategy looks like:

• Creating content pillars that align with your brand’s goals and audience needs
• Planning content in advance so you’re consistent (without the stress)
• Writing with clarity, voice, and intention
• Measuring what works — and doubling down on it

Why strategy matters now more than ever

The algorithm has changed. Your audience has changed. People are craving real connection, not just content for content’s sake. Having a clear strategy helps you:

• Save time (no more last-minute scrambling)
• Stay on brand (and stand out from the noise)
• Speak directly to your dream client
• Actually enjoy posting again

Okay... but what does a real strategy even include?Great question. A good social media strategy should cover:

1. Your goals: Are you trying to grow, sell, or build a community?
2. Your audience: Who are you talking to, and what do they care about?
3. Your content themes: The 3-5 topics your brand will consistently post about
4. Your platform priorities: You don’t have to be everywhere — just where it matters
5. Your posting rhythm: Frequency, format, and flow
6. Your brand voice + vibe: The tone, language, and visual identity that ties it all together
7. Your metrics: What you’ll track to know it’s working

Want a little help with that? This is exactly what we do at Studio 86. Whether you’re starting from scratch or trying to breathe life into your feed, we build strategies that are clear, doable, and actually fun to follow.

We’ll help you:

Define your voice

Create a plan that fits your schedule

Develop content that connects — and converts

📩 Ready to ditch the guesswork and get a plan that works?
Let’s chat — lauren@studio86digital.nl